And so we have Drag Me To Hell, a flick that follows the story of Christine Brown (Alison Lohman), and ambitious LA loan officer who has it all on a plate until she gets on the wrong side of an old lady facing financial ruin (did she not learn anything about not messing with gammy-eyed crazies from Hansel and Gretel?).

Now, I’m sure plenty of us have wanted to curse the odd loans officer in our time (verbally, at least), but I’d still say Alison doesn’t really deserve eternal damnation (or the plague of flies buzzing after her) for denying a mortgage extension. Still, with a spell cast over her she must race against the clock to break the curse until evil closes in and she’s dragged right in through the gates of hell.

As for the viewers, they’re dragged through a rollercoaster rather than cinema hell – just as long as they don’t expect too much.