We’ll find out this Sunday whether The Artist wins Best Picture at the Academy Awards, but until then we have an amusing parody of the French film from the makers of Ice Age.
The short has been created to cleverly advertise the fourth instalment of the Ice Age franchise, Ice Age: Continental Drift. What better way to do so, than by comparing it to the hot favourite to sweep the board at the Oscars?
Clever, clever marketing team.
I don’t know about you, but I think that pesky squirrel is a dead ringer for Jean Dujardin. What do you think?
And the featurette brings up an interesting point. All of the advertising for the brand new Ice Age, including the first teaser trailer, have starred Scrat. Despite the fact the films actually revolve around Sid the Sloth, Mannie the Mammoth and the Sabre tooth tiger, Diego. Scrat is a sub-plot.
It makes us wonder who the real star is. Considering they put him in the place of the central character in The Artist, I think we may have our answer.
Ice Age: Continental Drift will see Manni, Diego and Sid become separated from their herd, when their continent separates. On their travels via iceberg, they come across pirates.
Catch the brand new Ice Age: Continental Drift in theatres in July of this year.
You can see if The Artist steals all the Oscars this Sunday, 26th February on Sky Movies. Red carpet coverage starts from 11.30pm. The ceremony will air from 1.30am until 4am.
Here is the Ice Aged Artist: