It’s the prime-time advertising opportunity every year, and this year the Super Bowl did not disappoint in terms of upcoming film teasers and trailers.
There amongst the sporting action (which saw the New York Giants clinch victory over the New England Patriots) was a new extended advertisement for John Carter, the film that sees Taylor Kitsch play a former American Confederate captain who is transported to Mars and finds himself in the middle of a war. He must get involved as it looks as though he is the planet’s only hope. From this new trailer (below), it looks as though there will be plenty of drama and motivational talking, not to mention various aliens and a beautiful princess played by Lynn Collins. John Carter will be released in the UK on 9th March.
Battleship, out in the UK 11th April, also had a new trailer broadcast during the Super Bowl, and it was one that suggests it will be about more than just the board game. This film sees Taylor Kitsch make the jump from battling aliens on Mars (above), to battling aliens on his own planet alongside Liam Neeson, Alexander Skarsgard and Rihanna. After watching the trailer, “fire everything” rings in your mind and you know the film is going to feature a perilous journey. Of course, you would also be very likely to “fire everything” if you are on the only ship in the world that is inside the protective force-field of an alien vessel, a vessel that seems intent on destroying the human race. (*UPDATE* The breathtaking first poster for Battleship has now also been released – you can check it out here. 10/02/12)
Lightening the mood quite a bit, we also have The Lorax, which had its own exclusive spot for a new trailer. Featuring the voices of Danny DeVito, Taylor Swift and Zac Efron and based on the zany Dr. Seuss creation, this animated film updates the story significantly and features a fantastic-looking dose of comedy. If you want a film with an environmental message lit up with bright colours, imagination and down-right weird scenes, then look out for this creation that comes out on 27th July.