It’s wonderful to see a film about caring for the environment do so well at the US box office, especially when it contains all of the quirky anecdotes and trippy images of a Dr. Seuss story.
It’s a 3D animated family film with a serious message at the centre, providing you’re not distracted by the psychedelic world of pretty colours. The Lorax, featuring the voices of Taylor Swift, Danny DeVito and Zac Efron tells the famous Dr. Seuss story of the little orange tree advocate.
It was released on 2nd March in the US and has shot straight to the top of the box office. This spring release has been the biggest ever for an animated film, as well as the most popular Dr. Seuss adaptation. In 2000, the film adaptation of How the Grinch Stole Christmas made $55.1 million, however this new offering has brought in a whopping $70.7 million.
There are a few different possibilities as to why this particular film is doing so well. People could be attracted by the way it looks, the style of animation and the crazy-looking yellow-moustached creature, the Swift/Effron fans could be out in force to support their idols, or people could suddenly be really concerned for the environment. We hope it’s the latter, although the film’s style of animation and overall Dr. Seuss-ness also looks fantastic.
The Lorax will be released in the UK on 27th July this year – bring on Dr. Seuss.